The implementation of such regulations will allow the ASA to remove advertisements and statements from Facebook, Twitter and pay per click ads on all search engines. Paul Bryne from Greenlight...

For brand advertisers, YouTube can be a scary place, at least in theory. It houses the world's videos, after all, which include plenty of things a brand might want to sponsor and plenty that most...

Rogers Media and Warner MusicCanada have announced a multi-year partnership to sell advertising inventory around Warner Music Canada's premium music video content in Canada. Rogers Media's...

The shoes that Julie Matlin recently saw on Zappos.com were kind of cute, or so she thought. But Ms. Matlin wasn't ready to buy and left the site. Then the shoes started to follow her everywhere...

Mobile marketing is a fantastic tool for value exchange and consumer engagement; however, if there's one thing that brands and agencies should remember when developing and executing a mobile...

Despite troubling indicators that suggest the economic recovery might have lost forward momentum, media buyers and network executives are confident that the TV advertising marketplace will remain...

For some time now, companies have been utilizing online promotions as a means to increase brand excitement and build a strong following. While there are many different types of promotions...

It's Steven Spielberg's futuristic "Minority Report" come to life. Marketing companies are experimenting with a new wave of digital technologies to pitch to consumers while they shop: interactive